2017

The Preference (f)or Pleasure

The Preference (f)or Pleasure: Exploring the Multidimensional Nature of the Hedonic Sensory Experience Sears, McSweeney, Weatherbee & Jantzi Poster presented at the Pangborn Sensory Science Symposium, August 2017 Abstract: Sensory research has long relied on the use of a 9-point hedonic scale to measure consumers’ liking of food products. Similarly, marketing research in consumer behavior […]

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Why make your own wine in the heart of wine country?

Despite often living a mere stone’s throw from award-winning wineries, people make their own wine. Some do it in their own basements while others take advantage of services offered by u-vint companies such as the newly opened Grandma Mazel’s in Wolfville, NS. Locally, a group of dedicated wine making enthusiasts meets regularly as the Annapolis

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