2018

More is better …

So far, our research has focused on consumer behaviour in tourism. Specifically, as it relates to the Nova Scotia grape and wine sector.  Since there are natural similarities in consumer behaviour concerning food, wine, and beverages, we are extending our research to include these sectors as well.  Of late, the Province has seen significant growth

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How much? Or what kind? Applying the Differentiated Pleasure Concept to Sensory Analysis of Wine

This research marks the first test of the recently developed differentiated pleasure scale (from Consumer Behaviour) as applied to food science. For six decades now, sensory evaluation of taste has been dominated by the use of Peryam & Pilgrim’s (1957) hedonic scale, measuring liking or preference. To illustrate, this dominant view assumes that the difference

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A Budding Tourism Industry: The Future of Agri-tourism is Cannabis

Specialty/niche tourism offerings are growing, as tourists and other visitors increasingly seek out unique experiences. In Nova Scotia, where artisanal wineries, craft breweries, and micro-distilleries are launching at a rapid pace, it is not surprising that beverage tourism offerings – such as the Wolfville Magic Winery Bus and Good Cheer Trail – are enjoying increased

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