A Budding Tourism Industry: The Future of Agri-tourism is Cannabis

Specialty/niche tourism offerings are growing, as tourists and other visitors increasingly seek out unique experiences. In Nova Scotia, where artisanal wineries, craft breweries, and micro-distilleries are launching at a rapid pace, it is not surprising that beverage tourism offerings – such as the Wolfville Magic Winery Bus and Good Cheer Trail – are enjoying increased demand. Furthermore, culinary tourism is also on the rise. With recreational marijuana legalization on the horizon, can cannabis tourism be far behind?

Our research on Nova Scotia wine tourism has confirmed that the wine tourist typologies applied elsewhere in the world – where tourists are segmented according to self-reported knowledge and interest – can be applied in the Nova Scotia context. Perhaps the same typology would help us to understand the potential audience(s) for cannabis tourism?

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