Despite often living a mere stone’s throw from award-winning wineries, people make their own wine. Some do it in their own basements while others take advantage of services offered by u-vint companies such as the newly opened Grandma Mazel’s in Wolfville, NS. Locally, a group of dedicated wine making enthusiasts meets regularly as the Annapolis Valley Vintners group. But why go to all that trouble?
Anecdotally, many suggest that amateur winemakers create and bottle their own wine solely to save money. And undoubtedly this is true for some. However, a closer look suggests that many do it for the joy of creating (hedonic production). This research project aims to explore the many reasons people make their own wine through interviews with amateur winemakers.