dsears

Donna Sears, Ph.D. Donna has extensive experience as an entrepreneur and consultant in marketing, tourism, and e-commerce. Donna holds a PhD in Management from McGill University, where she studied consumer behaviour with an emphasis on hedonic consumption. She was awarded the title of Doctoral Fellow for the Society for Marketing Advances (SMA) in November 2006 (Nashville, TN) and 2007 (San Antonio, TX). Following her residency at McGill University, she joined the Faculty of Business at the University of New Brunswick (Saint John campus) where she taught students in both the Bachelor of Business Administration (BBA) and Bachelor of Applied Management in Hospitality and Tourism (BAMHT) programs. Donna subsequently joined the F.C. Manning School of Business at Acadia in 2009. Since joining Acadia, Donna has established herself as a wine tourism researcher. She has presented her work at conferences in Italy, Ontario, and British Columbia. Donna’s research interests also include the impact of 3d printing and other new technologies on branding and marketing practices; digital marketing; effective e-marketing strategies for destination marketing organizations; and other aspects of tourism and services marketing. She regularly serves as a reviewer for both regional and international business and marketing conferences. In her non-academic life, Donna can be found training and competing in the equestrian sport of Dressage or working as her own farm-hand on her Kings County, NS (Canada) hobby farm.

Why make your own wine in the heart of wine country?

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Despite often living a mere stone’s throw from award-winning wineries, people make their own wine. Some do it in their own basements while others take advantage of services offered by u-vint companies such as the newly opened Grandma Mazel’s in Wolfville, NS. Locally, a group of dedicated wine making enthusiasts meets regularly as the Annapolis […]

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