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The Preference (f)or Pleasure

The Preference (f)or Pleasure: Exploring the Multidimensional Nature of the Hedonic Sensory Experience Sears, McSweeney, Weatherbee & Jantzi Poster presented at the Pangborn Sensory Science Symposium, August 2017 Abstract: Sensory research has long relied on the use of a 9-point hedonic scale to measure consumers’ liking of food products. Similarly, marketing research in consumer behavior […]

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